Konkrete Records is a new, Agoura Hills, California based record label/recording studio. Konkrete Records will be taking a new, unusual approach to artist promotion and CD sales. Instead of competing with the large, ultra competitive national record labels, as well as the larger Indie labels, Konkrete Records will adopt a regional, intimate approach where we concentrate on several local artists. By working with only a few artists at once, Konkrete Records will be able to offer a much more specialized and attentive level of service for their artists. This will be their competitive edge, something no other record label can offer.
Operations will begin with the production of a compilation CD. This will be a CD that features different local artists. Their will be no charge for a artist to place a single on the CD, in fact they are encouraged as it offers a visibility outlet for the artist. This favors artists that are trying to gain visibility within the local market. They are interested in having as many people become familiar with them, since as more people know about them, they are likely to secure live gigs and possibly produce a CD and receive revenue from CD sales. Within the first year, two compilation CDs will be produced. These will be free for the artists to be on and there will be free distribution of the CDs. Enough expectation and anticipation for the up and coming artists will allow Konkrete Records to soon begin to charge for releases.
While the compilations CDs are released, Konkrete Records will be working with a variety of parties for networking purposes. The first is local radio stations. Being able to get air play for the CD depends on relationships with the key decision makers at the various stations. Konkrete Records will also be working with various record stores, developing relationships with them so that as some of the artists on the CDs become known and there is consumer interest, Konkrete Records can begin to sell the CDs. Lastly, Konkrete Records will be working with the different clubs to get the artists live gigs. Playing live to local crowds will be one of the most productive activities in terms of developing fanfare.
As the label becomes well known locally, it will become attractive for local acts looking to sign up with a record label. Konkrete Records will be looking to sign up a total of no more than five bands at any one time. This will allow Konkrete Records to offer specialized and intimate promotional assistance.
As the artists begin to sign on, the next task is to produce a studio CD for the artist. Once the CD is cut key activities will be aimed at record sales and live show production. These are key activities as these are the sources of revenue for Konkrete Records, CD sales which occur at record stores as well as at the live shows.
Konkrete Records' studio will also be available for lease time to local artists for their recording needs. The artists have the opportunity to use their own audio engineer or they can utilize my production/engineering skills for an additional fee.
One more aspect of Konkrete Records will be the design, build and install of hi-end Digital Audio Work Stations/MIDI Systems with many options to chose from.
Arthur J. Moore Jr. CAE
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